Our story: the LUMI journey
Welcome to Lumishop, born from a shared vision among UCD Smurfit Business School students right here in Dublin. We're passionate about bringing thoughtful design and sustainability to your everyday coffee ritual. Discover how our unique approach makes LUMI more than just a mug – it's a statement.
Inspired by dublin's vibrant rhythm
As students in Dublin, we faced a common frustration: reusable coffee cups were often leaky, bulky, bland, or just impractical. Inspired by our city’s rich coffee culture and fast-paced routines, we envisioned a mug that effortlessly blends style with ultimate functionality. LUMI was conceived out of this passion for sustainable design and modern innovation, crafted specifically for the Dublin community. We believe your coffee experience should be as dynamic as our city.
The LUMI difference: style that evolves
What makes LUMI truly unique? We’ve redefined personal style in reusable drinkware. Instead of constantly buying new cups to keep up with trends, LUMI offers one timeless, recognisable mug design that you can effortlessly restyle. Our interchangeable colour elements allow you to refresh your mug's look to match your mood or outfit, without needing an entirely new product. This innovative approach combines lasting style, practical functionality, and genuine sustainability for the discerning Dubliner.
More than just a mug: a statement of intent
When you choose a LUMI cup, we want you to feel confident, intentional, and proud. LUMI seamlessly integrates into your daily life and personal style – from its smooth finish and spill-proof design to the joy of customising its colours. Our aim is for the LUMI experience to feel satisfying and effortless, reflecting a thoughtful investment in one long-lasting product that evolves with you. It’s about choosing quality and sustainability over the temporary and disposable.
"From classroom to community: our proudest moment"
We are incredibly proud of transforming a simple classroom idea at UCD Smurfit Business School into a cohesive, purpose-driven brand. Our journey, from refining the product concept to designing our website and crafting a marketing strategy, has been an invaluable lesson in turning creativity into structured, practical application. Collaborating as a team and solving real-world challenges to bring LUMI from concept to a fully developed pre-launch campaign has been both rewarding and deeply motivating for us all.